This is a naval warfare-themed mobile SLG game, where I am primarily responsible for the following tasks:

System Design and Optimization

• Created detailed design documentation and collaborated closely with programmers and artists to complete functionality development, test bugs, and ensure successful acceptance.

• Redesigned several UX interfaces and introduced shortcut navigation to optimise key retention points, particularly in the first 30 minutes of the new player experience.

User Research

• Through user surveys and simulated gameplay sessions, I identified potential causes of player churn. I implemented targeted adjustments to the numerical design to address retention issues, especially for new players around the 15-day mark.

Data Analysis

• Analysed new player retention, first-month retention, and gameplay participation rates to monitor operational health and ensure stable game performance. I also conducted specialised data analysis, including early warnings for potential churn and tracking participation rates of different user types in specific gameplay features.